Consumers demand more than just a good deal. They crave trust in the products they buy, and companies that prioritise transparency and wellness are poised to thrive.
According to PriceWaterhouseCoopers’ (PwC) Global Voice of the Consumer 2024 report, trust is a critical factor for consumers and businesses alike. One of the key consumer trust imperatives highlighted in the report is creating and promoting product portfolios that reflect consumers’ desires for wellness, nutrition, and sustainable food production.
Additionally, a recent report by the SA Council of Shopping Centres reinforces this trend, revealing that 84% of global consumers consider health a key factor in their food choices. As consumers become increasingly aware of the potential harm caused by chemicals and additives, the demand for clean labels and transparent nutritional information is on the rise.
The Importance of Nutritional Testing
Nutritional testing is essential for determining the nutritional values of food products. This involves analysing the composition of a product to provide essential information, including:
- The energy value expressed in kilocalories (kcal) or kilojoules (kJ)
- Macronutrient breakdown, including carbohydrates, total fat, protein, and dietary fibre
- Micronutrient analysis, encompassing minerals, trace elements, vitamins, and salt
While these analyses are not performed on every production batch, they must account for and minimise product variability to ensure accuracy and compliance.
At AssureCloud, we recognise the critical role nutritional testing plays in regulatory compliance, accurate labelling, and consumer trust. That’s why we’re excited to offer reduced pricing on our comprehensive nutritional testing services.
Our testing covers essential nutrients, empowering you to meet industry standards, exceed customer expectations, and minimise compliance risks. From ingredient verification to full nutrient profiling, we deliver reliable, high-quality insights that help you
elevate your product quality – at a price that makes sense.
Don’t miss this opportunity to prioritise transparency, trust, and product quality. With AssureCloud’s expertise and reduced pricing, you can:
- Ensure regulatory compliance and accurate labelling
- Exceed customer expectations for nutritional transparency
- Minimise compliance risks and reputational damage
- Elevate product quality and drive business growth
Don’t risk compromising your products’ safety and quality. Partner with AssureCloud and contact our labs today for your food or beverage product nutritional testing solutions.
